Social Media Manager School

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Social Media Manager School is THE premier place
to teach you how to grow your business
as a social media manager.

Are you looking for a business that pays well, that you can start yourself, and that’s easy and fun?

One where you can work full or part time with very flexible hours?

Becoming a social media manager or consultant is just that business.  And we should know, this is exactly the business we started ourselves 8 years ago.    

Social Media management is one of the fastest growing fields and your services are in demand.  Companies are looking to outsource (or hire the right person) to do their social media marketing.  

And our School has the perfect training to help you get started in your new career or uplevel the one you already have.  You can learn this material and start working right away!

Some courses out there you will never see the course creator in the forum – ever.  But we’re dedicated to the success of each and every one of our students.  

We also have our boots on the ground.  We still are doing this work ourselves.  Therefore, the information in our School is tested and reliable.


Social Media Manager School will help you learn the best social media management strategies AND give you to the tools to help you find new clients, craft amazing proposals, and all the things you need to manage and grow your own business.

So let’s talk about how you can earn?

This business is very scalable. You can earn anywhere from a few hundred dollars working part time per month up to a six-figure income.

And it helps to have support to design the scale you want.

We are very proud of our wonderful community of other freelance social media managers in our dedicated Facebook Group. This group is one of the most helpful, supportive, encouraging group of people we’ve ever known.

It’s a powerful community of people who have done it all in the field of social media management.

If you love to start a business that pays well and has flexible hours or uplevel your existing social media business – then this is the School for you. Go explore everything we have to offer and join over 1200 of your peers in Social Media Manager School.

You get it ALL of this!


Social Media STRATEGY Training
and COMPLETE Social Media Training LESSONS

4 Business Builder MODULES

Social Media STRATEGY Training

AND Social Media LESSONS

PLUS 4 Business Building


LEARN How to Build a Successful Social Media STRATEGY in 4 easy steps! Training tutorials for online and LOCAL Businesses. Many examples included in this section of the School. 

8 Highly Practical MASSIVE Social Media LESSONS — Access to over 20 hours of video tutorials and document training » updated at least twice a year as things change in the social media space.

Daily Checklists, templates, and training on how to use our favorite tools that will allow you to plug, play and market your business online in any social space quickly!

Basic to Advanced marketing strategies for each social site! Start at the beginning and work your way up! 

Discounts on other social media trainings >> like Andrea’s Facebook Ads products and Phyllis’ TimeBliss.ME program to learn powerful time management skills!

You get access to ALL the Business Building MODULES so you can build a business you love – doing what you do best! 

Certificate of Completion – optional, but helps you promote your services with a certificate you can frame and a badge for your website. >> our students LOVE this feature!

Access to a HUGE 5-year old Facebook community of other social media managers building their own businesses (all over the world!) where you can share your expertise, ask questions and make lasting connections.

Checklists, templates, tools and scripts that will allow you to plug, play and build your business and your client’s businesses quickly >> another one of our students’ favorite features!

Let’s do a deeper dive into


If you are building a business as an independent social media manager
you get access to these highly helpful Business Building MODULES

Module 1: Finding New (Better) Clients



  • ONLINE STRATEGIES to find GREAT clients using LinkedIn, Facebook, Twitter, YouTube and G+
  • OFFLINE STRATEGIES and how to work with local business organizations to have a constant flow of potential clients
  • Essential marketing materials you need to put in place to attract clients to you
  • BEFORE YOU SIGN Important conversations you MUST have with potential clients before you commit to working together
  • SCRIPTS Include how to ask for referrals from your happy clients
  • HOW TO conduct a social media audit to build your business
  • PRE-BUILT CLIENT INPUT FORMS and more to make your workday easier
  • BE EFFICIENT How to assess if a client has the funds to pay you so that you don’t waste your time with “pick your brain” lunches… including a script for how to say No (with heart).
  • HOW TO CREATE LEADS for you and your clients using email, webinars and ebooks!
  • STEP-BY-STEP EVENT MARKETING CHECKLIST – use this as a starting point to develop your powerful custom plans


Module 2: Managing Existing Clients



  • REPORTS Learn how to create Monthly Reports the client will love to read
  • DAILY ROUTINE Learn how often to talk to clients so that they aren’t taking all your time 
  • COMMUNICATION OPTIONS How to talk to clients and set expectations so that both you AND the client look like Rock Stars!
  • HOW TO PRICE YOUR SERVICES – this is our top question and this is the answer!
  • COMMUNITY MANAGERS How to successfully manage your client’s online Communities and Groups
  • BIG BONUS! Top 20 Q&A you can use as swipe copy for your own blog posts!


Module 3: Organizing Your Work



  • OUR TIME-TESTED TOP TOOLS LIST How to make your work easier and more streamlined
  • 9 SYSTEMS Which 9 vital systems every social media manager needs to have in place
  • CALENDARS How to use our must-have editorial and social task calendars
  • TRAINING on how to use some of our TOP TOOLS
  • CONTENT SOURCING How to find the best sources of content for your client’s blogs and social posting (they will love you for this!)
  • MEETINGS The BEST online meeting and screen-sharing tools we’ve found and use every day!
  • Mobile Office – how to set up your office on the go so you can #workfromanywhere 
  • Blogger Guidelines – do you know the latest rules around how to promote your client’s social media? Now you will.


Module 4: Money Management



  • PRICING How much to charge and how to find out what your competitors are charging
  • BILLING How to manage your billing with several different tools to make it easy for the client to pay you quickly
  • CONTRACTS How to estimate your time for monthly contracts so that you don’t lose money!
  • TEMPLATES How to use our sample templates for different types of contracts
  • BUSINESS PLAN How to create your own simple one-page business plan to keep you on track for success
  • PROPOSALS How to craft WINNING Proposals with our templates – yes you read that correctly – use them right away in your own business


“The course that Phyllis and Andrea have developed is EPIC!”

“I consider myself a very proficient social media consultant and manager but the course that Phyllis and Andrea have developed is EPIC! Even if you think you know it all there is a ton of amazing content in this course. If you are just starting out as a social media manager, everything you need is right here for you. Perhaps you have a small agency and need extra training for your staff? This course allowed me to help my assistant upskill to manager level and now she’s even generating sales!” — Jenny Brennen

Now let’s do a deeper dive into


If you are building a business as an independent social media manager you need to be highly versed in the ways of marketing on social media. Fill in your gaps of knowledge with these social-specific training LESSONS.

Lesson 1 - Facebook


  • Facebook 101 – to fill in the gaps you might have

  • Deciding on a Page or Group for the business – the pros and cons of each type and how to choose

  • Understanding personal accounts and business Pages – vital to keep Facebook happy and functional

  • How to set up a new Facebook Page or modify an existing one optimized for success

  • How to create attractive posts – using business branded images and video

  • How to use Live video to reach more people and build bigger communities

  • How to use Facebook’s built-in scheduling so you can be efficient with your time

  • How to be a good community manager using tools, notifications and pre-crafted messages

  • How to run successful Giveaways, Contest and Sweepstakes on Facebook (that comply with Facebook’s Terms)

  • How to grow your OWN Page and get qualified leads and sales from Facebook ads

  • Understanding Facebook Insights – so you know when your marketing is working

AND we have a DAILY CHECKLIST you can use  
for Facebook marketing!

Lesson 2 - Instagram



  • Instagram 101 – to fill in any gaps your manager might have
  • Setting up or changing to a business account
  • How to create successful content for Instagram
  • How to use hashtags successfully for dramatically expanding REACH on Instagram
  • How to set up scheduling so your manager can go home on time
  • How to run Giveaways, Contests and Sweepstakes on Instagram
  • Intro to create effective Ads on Instagram
  • Understanding Instagram Analytics

AND we have a DAILY CHECKLIST you can use  
for Instagram marketing!

Lesson 3 - Twitter



  • Twitter 101 – to fill in any gaps your manager might have
  • Intro to Twitter tools – it’s vital to have the best tools for your type of marketing
  • How to create successful content for Twitter to get leads and sales
  • How to use hashtags to get double the Reach on Twitter
  • How to create and utilize Twitter Lists for time-saving research and marketing tasks
  • Intro to effective Ads on Twitter
  • Understanding Twitter Analytics

AND we have a DAILY CHECKLIST you can use  
for Twitter marketing!

Lesson 4 - LinkedIn



  • LinkedIn 101 – to fill in the gaps your in-house manager might have
  • How to decide if LinkedIn is a good social site for your business
  • How to update personal accounts and create Company Pages
  • How to post from the Company Page and share to the personal account
  • How to schedule posting to LinkedIn for time-management success
  • How to use Groups and Pulse for reaching new prospects
  • When and how to privately message business contacts on LinkedIn
  • Understanding Company Page Analytics
  • Deciding if LinkedIn ads are good for your business

AND we have a DAILY CHECKLIST you can use  
for LinkedIn marketing!

Lesson 5 - Pinterest



  • Pinterest 101 – to fill in any gaps your manager might have
  • How to create content for Pinterest that is re-pinned and shared for years
  • How to use Keywords for highest reach on search-heavy Pinterest
  • Intro to Ads on Pinterest
  • ECommerce 101 on Pinterest Buy Pins
  • Understanding Pinterest Analytics

AND we have a DAILY CHECKLIST you can use  
for Pinterest marketing!

Lesson 6 - YouTube



  • YouTube 101 – to fill in any gaps your manager might have
  • How to set or modify an existing Channel to be found in search
  • How to create videos for YouTube that serve your business well
  • How to optimize your videos and your Channel for higher results in search
  • How to re-purpose Facebook Live videos on YouTube
  • Intro to the types of Ads available to businesses on YouTube
  • Understanding YouTube Analytics

AND we have a DAILY CHECKLIST you can use  
for YouTube marketing!

Lesson 7 - Google



  • Google 101 – to fill in any gaps your manager might have about G+
  • How to set up or modify an existing Locations Page so your business can be found in search
  • How to set-up or modify an existing G+ Brand Page for better SEO results in search
  • Intro to the types of Ads available to businesses through Google
  • 101 Tour through Google Analytics

AND we have a DAILY CHECKLIST you can use  
for Google marketing!

Lesson 8 - Social ROI



  • How to set up tracking so you know what’s working and what’s not working
  • How to create reports that contains the numbers you really want to know
  • How to present information to the company so everyone understands the numbers
  • Know what types of posts your audience likes and responds to so you can give them more of those
  • Know what types of online campaigns work best so you can run those & not recreate the wheel each time
  • Know what you can stop doing and what you should do more of because no one likes wasting time
  • Know exactly how social media is helping your business or what you can do for better results

AND we have a DAILY CHECKLIST you can use  
for checking your ROI!



Andrea VahlAndrea Vahl is the co-author of Facebook Marketing All-in-One for Dummies – all 3 editions. She was listed on  50 Favorite Online Marketing Influencers — and on Inc Magazine:  21 Best Blogs That Will Help You Grow Your Business and on Kim Garst’s – Top 30 Women in Social Media.She’s an international speaker and a top trainer for Facebook Advertising at conferences all over the world.

Phyllis Khare Phyllis Khare is a two-times Dummies Author – co-authoring Facebook Marketing All-In-One for Dummies 1st and 2nd Editions with Andrea Vahl and Amy Porterfield and she’s the author of Social Media Marketing ELearning Kit for Dummies. She’s developed a highly acclaimed time-management program for entrepreneurs and she’s the social media strategist for Peaceful Media — consulting with thought-leader brands all over the world – in many different industries.

Facebook Marketing All-in-One for Dummies book
Social Media Marketing eLearning Kit for Dummies book and Facebook Marketing All-in-One for Dummies book

(from all over the world) ARE SAYING…

“The real icing on the cake is the community that these amazing ladies have built.”

“I took Social Media Manager School (Premium) in 2013 and ever since I graduated, my social media consulting and management business has sky rocketed beyond my imagination. Phyllis and Andrea are phenomenal teachers! The amount of knowledge and value they give is 10 times (and more) the price they charge for. Although I can’t ever deny the quality and quantity of value they deliver in this course, the real icing on the cake is the community that these amazing ladies have built on the back on the course.” — Liz Azyan

Liz Azyan

“I’m ready to take on more customers thanks to you.”

“I have taken a lot of very good training from many excellent social media marketing experts but this class stands out because of its completely practical approach to HOW TO do Social Media Management rather than just the theoretical aspects of the work. Thank you and kudos to Phyllis & Andrea. I’m ready to take on more customers thanks to you.” — Marge Brown

Marge Brown

“Never felt more comfortable jumping off a cliff!” 

“I came to the program with lots of social media savvy and little business knowledge on how to run a social media business – for profit! Their program was well structured, contained a lot more content than I was expecting and had lots of step-by-step guides on what to do. Best of all they are active members of their community and offer up lots of advice, suggestions and support. The private Facebook SMMS Community is also positive, engaging and supportive. Never felt more comfortable jumping off a cliff!” — Janet Kennedy

Janet Kennedy

“I’d pay $1,000 just to be part of the Facebook Group.” 

“There is no one, no other program, anywhere, that’s going to get you ready to be a SMM, quite like Andrea and Phyllis… all while staying true to their super fun and quirky selves as mentors and managers themselves. I’d pay $1,000 just to be part of the Facebook Group, due to the continued knowledge you’ll gain daily from the 900+ managers in that private group.” — Stephen Hart 

Stephen Hart

“They provide an immense amount of information in this course.”

“I just have to share about my experience with the Social Media Manager School. First off, the program is taught by two of the most knowledgeable social media experts around. Phyllis Khare and Andrea Vahl provide an immense amount of information in this course including videos, templates, articles, etc. — everything that you need to get started and thrive. But here’s the best part: Andrea and Phyllis are involved with every day of your journey. They answer your questions in the Facebook group, provide additional information continually, and support you every step of the way.” — Kristy Schnabel

Kristy Schnabel

“This one by far was the best one I’ve taken!”

“I’ve taken a couple of social media manager courses and this one by far was the best one I’ve taken! It’s also the one that I’ve learned the most and got the details on what it’s like to be a social media manager. Thank you to you and Phyllis for such a great course!” — Kristen Robinson

Kristen Robinson

“I offer my clients even better services as a result of taking this course.”

“This course was packed with resources, tips, checklists, and great teaching. I know it’s going to help me be more efficient and offer my clients even better services as a result of taking this course. Thanks, Andrea and Phyllis, for putting together a terrific program. I highly recommend it.” — Sue Pamment

Sue Pamment



Registration is currently closed. Get on the list to be notified first!


To get on the list to be notified when we reopen (and receive some helpful goodies in the meantime), please enter your info below.

You get ALL 8 Social Media Lessons – Learn how to use Facebook, Instagram, Twitter, LinkedIn, YouTube, Google, Pinterest and how to track great success online!
And ALL 4 of the business building MODULES — Find new Clients, better clients and all the best ways to run a business.
And immediate access to the private Facebook Group with other social media managers from all over the world.
An optional yearly subscription (at your one-year anniversary) for all the MODULE and LESSON updates and continuing in the Facebook Group is only $397/year (yearly and monthly options available).
Total VALUE $2400

Premium Course
You get ALL 8 Social Media Lessons – Learn how to use Facebook, Instagram, Twitter, LinkedIn, YouTube, Google, Pinterest and how to track great success online! And ALL 4 of the business building MODULES — Find new Clients, better clients and all the best ways to run a business. PLUS:
Phyllis’ High-Level Client Social Media Management Proposal Template for high-end clients who need everything, plus several proposal variations including a timeline model for authors.
Andrea’s Social Media Marketing Strategy Template, Goal and Growth Plan Worksheet, Social Media Manager School Statistics Projections Results Spreadsheet and a Social Media Manager Activity Calendar.
PLUS 3 live 60-minute group Q&A calls with Andrea and Phyllis to train you to use these advanced documents for higher paying clients
An optional yearly subscription (at your one-year anniversary) for all the MODULE and LESSON updates and continuing in the Facebook Group is only $397/year (yearly and monthly options available).
Total Premium VALUE $3200

“The best investment I made in my business this past year.”

“Social Media Manager School was by far the best investment I made in my business this past year. Taught by social media experts, Andrea Vahl and Phyllis Khare, this is an extensive course that includes videos, templates, tip sheets, and articles to help you with your social media business. The private Facebook group has also been an invaluable resource. Social Media Manager School is must-have training for anyone looking to start a social media business or to grow their current business.” — Kelly Ward

Kelly Ward




When you purchase the Premium Course, you get everything in the Home Study option plus the 3 following extras:

3 Live Group Q&A Calls

On these calls we’ll be on the line for 60 minutes to answer any questions you have about social media marketing and management. This is will an invaluable resource as you begin moving through the content and questions come up. You will have complete access to the recordings, too.

Andrea’s Marketing Strategy Template*

This template is worth thousands of dollars in ongoing client business. Just fill in the blanks with information specific to each one of your clients and present them a strategy they’ll be willing to pay for month after month. This took years to perfect but it’s yours to use right away to start growing your business.

Phyllis’ High-Level Client Proposal*

Do you want to get high-level clients who appreciate the value you bring to the table? This proposal is your ticket. Phyllis has used this over and over to get clients who are willing to pay her thousands a month for her to manage their social media marketing. She has road tested it over the years and knows what works when it comes to attracting the right kind of clients. You know, the kind you love to work with and who appreciate the value you provide them. 

Our students have used these PREMIUM templates successfully to more than double their investment.
Combine that with the value you’ll get from over 3 hours of time with us on the extra webinars, and I think you’ll agree that we’re doing everything we can to make this a “red carpet” experience for you.

“These templates will allow you to stand out from the competition.”

“Andrea and Phyllis’s Strategy and Proposal documents are continually helpful to me as a social media consultant. I pull them out to use as a foundation every time I need to create documentation for new clients. The proposal template lets you present a professional, comprehensive proposal to your clients — they give you all the time savvy tools you need to get more clients. The strategy template gives you step-by-step assistance with creating clear, concise strategies for your social media clients (including everything from mapping out the company’s ideal client, to setting goals for each individual social networking platform). These templates will allow you to stand out from the competition. If you want to look more professional, give your clients better advice, and land more clients, you need these documents.”  

— Beth Hayden, Social Media Consultant & Speaker



This school is for anyone who wants to know how to use social media to create a more compelling online presence, build an engaged community and create a business you love.

Consultants  Small Business Owners  Content Creators  Writers and Authors  Entrepreneurs  Marketing Professionals

We will be teaching you exactly how to use all of our information to build (and grow) your business.


LOVE it in 30 Days or Your Money Back!

The amount of education, advice and How To’s you’ll get by joining Social Media Manager School is beyond any other social media training. The investment is minuscule when you consider how quickly you’ll recoup it by using just one of our strategies for bringing more clients in the door.

We’re happy to make you this promise: TRY SOCIAL MEDIA MANAGER SCHOOL RISK-FREE FOR 30 DAYS. If you’re not wowed with the value you’re getting for your investment, we’ll happily return your payment, no questions asked.

30 Day Guarantee

“I am sooo overwhelmed with JOY that I am a student of SMMS. So far Module 1 has been eye opening! I can only imagine the next Modules. The more videos I watch (over and over) the MORE I learned. I am sooooo green and there is so much to “catch up on” I really BELIEVE I can nail this. I only wish I had signed up in the Spring.”

SMMS Student

— Gracie Ruth

“Phyllis and Andrea’s Social Media Manager School came along at just the right moment with just the right information for me! I am so grateful to have the knowledge and skills I’ve gained from this course. The Facebook group is priceless, too, with a fantastic community sharing their social media questions and tips, so the learning goes on and on!”

Natalie Moon-Wainwright

— Natalie Moon-Wainwright, The Calistoga Blogger



Well, you don’t have to wait until you graduate Social Media Manager School to start seeing results.  Many of our current students have seen big changes in their business after just implementing what they learned in the first module. 

Here’s what gets to happen for you when you join Social Media Manager School. You’ll…

Be crystal clear on what to focus on when it comes to getting more clients and growing your business.
Know how to execute your clients’ strategy and how to do it quickly and efficiently.
Have a bag of marketing ideas you can implement consistently so that your pipeline never dries up.
Know exactly how to position yourself so that high-level clients become your new normal.
Know how to set up strategic partnerships so you can grow without having to do it all yourself.
Have a step-by-step plan to go from having no clients to having a full calendar with clients you love.
Have a soup-to-nuts guide that has all of the resources you need to carry out the day-to-day job of a social media manager.
Have proven systems in place so each time you bring on new clients you can plug and play instead of having to reinvent the wheel.
Learn how to become a master at delivering value and making it so your clients never want to lose you.
Know how to structure your business to maximize your time, flexibility and growth.
Know how to find and choose the right niche and get started in it with your first clients and then how to grow exponentially from there.
Know how to create an ongoing stream of leads.

Social Media Manager School is THE premier place
to teach you how to grow your business
as a social media manager.

Social Media Manager School

Plans & Pricing  Member Login