Social Media Manager School

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Social Media Manager School is THE premier place

to teach you how to grow a more PROFITABLE business

as a social media manager or consultant.

Enrollment is currently closed.  We will open again in 2018.

Get on the “First to Know” Waitlist and receive your FREE
Social Media Consultant Starter Kit!

Here’s how to build your profitable business!

BUSINESS

Learn how to design the BEST business for YOU as a social media manager or consultant!

SOCIAL 

Access to an updated library of video tutorials for all the MAJOR SOCIAL PLATFORMS.

COMMUNITY

Network with social media managers and consultants from all over the world!

STRATEGY

Learn how to build a custom Social Media Strategy for yourself and your clients!

BUSINESS BUILDING MODULES

4 HUGE Modules containing ways to build your business, be efficient and successful in your business and much more (see the details below). 

THE SOCIAL MEDIA LESSONS

You have access to an UPDATED library of video tutorials with proven tactics to reach your target audience on any social platform you choose.

The Supportive Community

Access to a dedicated, private Facebook community where you can share your expertise, ask questions and make lasting connections.
Get quick answers when you need them!

AND INCLUDED – you get ALL the content from our Social Media Strategy School

Discover the 4-step process to build your own social media strategy.
Get inspired by examples of successful strategies for various online and local businesses. 

“I’m ready to take on more customers thanks to you.”

“I have taken a lot of very good training from many excellent social media marketing experts but this class stands out because of its completely practical approach to HOW TO do Social Media Management rather than just the theoretical aspects of the work. Thank you and kudos to Phyllis & Andrea. I’m ready to take on more customers thanks to you.” — Marge Brown

Marge Brown

Let’s do a deeper dive into

THE BUSINESS BUILDING MODULES

If you are building a business as an independent social media manager
you get access to these highly helpful Business Building MODULES

Module 1: Finding New (Better) Clients

This Module INCLUDES STRATEGIES – MARKETING – SCRIPTS
using 
VIDEO TRAINING and DOWNLOADABLE FORMS

  • ONLINE STRATEGIES to find GREAT clients using LinkedIn, Facebook, Twitter, YouTube and G+
  • OFFLINE STRATEGIES and how to work with local business organizations to have a constant flow of potential clients
  • Essential marketing materials you need to put in place to attract clients to you
  • BEFORE YOU SIGN Important conversations you MUST have with potential clients before you commit to working together
  • SCRIPTS Include how to ask for referrals from your happy clients
  • HOW TO conduct a social media audit to build your business
  • PRE-BUILT CLIENT INPUT FORMS and more to make your workday easier
  • BE EFFICIENT How to assess if a client has the funds to pay you so that you don’t waste your time with “pick your brain” lunches… including a script for how to say No (with heart).
  • HOW TO CREATE LEADS for you and your clients using email, webinars and ebooks!
  • STEP-BY-STEP EVENT MARKETING CHECKLIST – use this as a starting point to develop your powerful custom plans

Module 2: Managing Existing Clients

This Module INCLUDES REPORT Templates, COMMUNICATION strategies – MANAGING Social Communities and more with VIDEO TRAINING and DOWNLOADABLE TEMPLATES.

  • REPORTS Learn how to create Monthly Reports the client will love to read
  • DAILY ROUTINE Learn how often to talk to clients so that they aren’t taking all your time 
  • COMMUNICATION OPTIONS How to talk to clients and set expectations so that both you AND the client look like Rock Stars!
  • HOW TO PRICE YOUR SERVICES – this is our top question and this is the answer!
  • COMMUNITY MANAGERS How to successfully manage your client’s online Communities and Groups
  • BIG BONUS! Top 20 Q&A you can use as swipe copy for your own blog posts!

Module 3: Organizing Your Work

This Module INCLUDES which TOOLS you’ll need, and the SYSTEMS to save time, PLUS how to use your CALENDARS in your work taught with VIDEO TRAINING and RESOURCES.

  • OUR TIME-TESTED TOP TOOLS LIST How to make your work easier and more streamlined
  • 9 SYSTEMS Which 9 vital systems every social media manager needs to have in place
  • CALENDARS How to use our must-have editorial and social task calendars
  • TRAINING on how to use some of our TOP TOOLS
  • CONTENT SOURCING How to find the best sources of content for your client’s blogs and social posting (they will love you for this!)
  • MEETINGS The BEST online meeting and screen-sharing tools we’ve found and use every day!
  • Mobile Office – how to set up your office on the go so you can #workfromanywhere 
  • Blogger Guidelines – do you know the latest rules around how to promote your client’s social media? Now you will.

Module 4: Money Management

This Module INCLUDES HOW TO PRICE your services and how to set up BILLING and CONTRACTS all with VIDEO TRAINING – PRICING FORMULAS – TEMPLATES.

  • PRICING How much to charge and how to find out what your competitors are charging
  • BILLING How to manage your billing with several different tools to make it easy for the client to pay you quickly
  • CONTRACTS How to estimate your time for monthly contracts so that you don’t lose money!
  • TEMPLATES How to use our sample templates for different types of contracts
  • BUSINESS PLAN How to create your own simple one-page business plan to keep you on track for success
  • PROPOSALS How to craft WINNING Proposals with our templates – yes you read that correctly – use them right away in your own business

“The course that Phyllis and Andrea have developed is EPIC!”

“I consider myself a very proficient social media consultant and manager but the course that Phyllis and Andrea have developed is EPIC! Even if you think you know it all there is a ton of amazing content in this course. If you are just starting out as a social media manager, everything you need is right here for you. Perhaps you have a small agency and need extra training for your staff? This course allowed me to help my assistant upskill to manager level and now she’s even generating sales!” — Jenny Brennen

Now let’s do a deeper dive into

THE SOCIAL MEDIA LESSONS 

If you are building a business as an independent social media manager you need to be highly versed in the ways of marketing on social media. Fill in your gaps of knowledge with these social-specific training LESSONS.

Lesson 1 - Facebook

IN THIS LESSON YOU’LL LEARN…

  • Facebook 101 – to fill in the gaps you might have

  • Deciding on a Page or Group for the business – the pros and cons of each type and how to choose

  • Understanding personal accounts and business Pages – vital to keep Facebook happy and functional

  • How to set up a new Facebook Page or modify an existing one optimized for success

  • How to create attractive posts – using business branded images and video

  • How to use Live video to reach more people and build bigger communities

  • How to use Facebook’s built-in scheduling so you can be efficient with your time

  • How to be a good community manager using tools, notifications and pre-crafted messages

  • How to run successful Giveaways, Contest and Sweepstakes on Facebook (that comply with Facebook’s Terms)

  • How to grow your OWN Page and get qualified leads and sales from Facebook ads

  • Understanding Facebook Insights – so you know when your marketing is working

AND we have a DAILY CHECKLIST you can use for Facebook marketing!

Lesson 2 - Instagram

IN THIS LESSON YOU’LL LEARN…

  • Instagram 101 – to fill in any gaps your manager might have
  • Setting up or changing to a business account
  • How to create successful content for Instagram
  • How to use hashtags successfully for dramatically expanding REACH on Instagram
  • How to set up scheduling so your manager can go home on time
  • How to run Giveaways, Contests and Sweepstakes on Instagram
  • Intro to create effective Ads on Instagram
  • Understanding Instagram Analytics

AND we have a DAILY CHECKLIST you can use for Instagram marketing!

Lesson 3 - Twitter

IN THIS LESSON YOU’LL LEARN…

  • Twitter 101 – to fill in any gaps your manager might have
  • Intro to Twitter tools – it’s vital to have the best tools for your type of marketing
  • How to create successful content for Twitter to get leads and sales
  • How to use hashtags to get double the Reach on Twitter
  • How to create and utilize Twitter Lists for time-saving research and marketing tasks
  • Intro to effective Ads on Twitter
  • Understanding Twitter Analytics

AND we have a DAILY CHECKLIST you can use for Twitter marketing!

Lesson 4 - LinkedIn

IN THIS LESSON YOU’LL LEARN…

  • LinkedIn 101 – to fill in the gaps your in-house manager might have
  • How to decide if LinkedIn is a good social site for your business
  • How to update personal accounts and create Company Pages
  • How to post from the Company Page and share to the personal account
  • How to schedule posting to LinkedIn for time-management success
  • How to use Groups and Pulse for reaching new prospects
  • When and how to privately message business contacts on LinkedIn
  • Understanding Company Page Analytics
  • Deciding if LinkedIn ads are good for your business

AND we have a DAILY CHECKLIST you can use for LinkedIn marketing!

Lesson 5 - Pinterest

IN THIS LESSON YOU’LL LEARN…

  • Pinterest 101 – to fill in any gaps your manager might have
  • How to create content for Pinterest that is re-pinned and shared for years
  • How to use Keywords for highest reach on search-heavy Pinterest
  • Intro to Ads on Pinterest
  • ECommerce 101 on Pinterest Buy Pins
  • Understanding Pinterest Analytics

AND we have a DAILY CHECKLIST you can use for Pinterest marketing!

Lesson 6 - YouTube

IN THIS LESSON YOU’LL LEARN…

  • YouTube 101 – to fill in any gaps your manager might have
  • How to set or modify an existing Channel to be found in search
  • How to create videos for YouTube that serve your business well
  • How to optimize your videos and your Channel for higher results in search
  • How to re-purpose Facebook Live videos on YouTube
  • Intro to the types of Ads available to businesses on YouTube
  • Understanding YouTube Analytics

AND we have a DAILY CHECKLIST you can use for YouTube marketing!

Lesson 7 - Google

IN THIS LESSON YOU’LL LEARN…

  • Google 101 – to fill in any gaps your manager might have about G+
  • How to set up or modify an existing Locations Page so your business can be found in search
  • How to set-up or modify an existing G+ Brand Page for better SEO results in search
  • Intro to the types of Ads available to businesses through Google
  • 101 Tour through Google Analytics

AND we have a DAILY CHECKLIST you can use for Google marketing!

Lesson 8 - Social ROI

IN THIS LESSON YOU’LL LEARN…

  • How to set up tracking so you know what’s working and what’s not working
  • How to create reports that contains the numbers you really want to know
  • How to present information to the company so everyone understands the numbers
  • Know what types of posts your audience likes and responds to so you can give them more of those
  • Know what types of online campaigns work best so you can run those & not recreate the wheel each time
  • Know what you can stop doing and what you should do more of because no one likes wasting time
  • Know exactly how social media is helping your business or what you can do for better results

AND we have a DAILY CHECKLIST you can use for checking your ROI!

Before we do a deep dive into the rest of the School -

MEET YOUR TEACHERS

 

andrea vahlAndrea Vahl is the co-author of Facebook Marketing All-in-One for Dummies – all 3 editions. She was listed on Entrepreneur.com:  50 Favorite Online Marketing Influencers — and on Inc Magazine:  21 Best Blogs That Will Help You Grow Your Business and on Kim Garst’s – Top 30 Women in Social Media.She’s an international speaker and a top trainer for Facebook Advertising at conferences all over the world.

 

Phyllis Khare Phyllis Khare is a two-times Dummies Author – co-authoring Facebook Marketing All-In-One for Dummies 1st and 2nd Editions with Andrea Vahl and Amy Porterfield and she’s the author of Social Media Marketing ELearning Kit for Dummies. She’s developed a highly acclaimed time-management program for entrepreneurs and she’s the social media strategist for Peaceful Media — consulting with thought-leader brands all over the world – in many different industries.

Facebook Marketing All-in-One for Dummies book
Social Media Marketing eLearning Kit for Dummies book and Facebook Marketing All-in-One for Dummies book

Now let’s do a deeper dive into

THE INTERNATIONAL COMMUNITY 

Our Community of social media managers and consultants are the most supportive, knowledgeable, smart people we know. Just ask ANY question in our private Facebook Group and get helpful answers every time. AND Phyllis and Andrea are in there every day guiding everyone through the maze of social media marketing.

HERE’S WHAT OUR STUDENTS
(from all over the world) ARE SAYING…

“The real icing on the cake is the community that these amazing ladies have built.”

“I took Social Media Manager School (Premium) in 2013 and ever since I graduated, my social media consulting and management business has sky rocketed beyond my imagination. Phyllis and Andrea are phenomenal teachers! The amount of knowledge and value they give is 10 times (and more) the price they charge for. Although I can’t ever deny the quality and quantity of value they deliver in this course, the real icing on the cake is the community that these amazing ladies have built on the back on the course.” — Liz Azyan

Liz Azyan

“They provide an immense amount of information in this course.”

“I just have to share about my experience with the Social Media Manager School. First off, the program is taught by two of the most knowledgeable social media experts around. Phyllis Khare and Andrea Vahl provide an immense amount of information in this course including videos, templates, articles, etc. — everything that you need to get started and thrive. But here’s the best part: Andrea and Phyllis are involved with every day of your journey. They answer your questions in the Facebook group, provide additional information continually, and support you every step of the way.” — Kristy Schnabel

Kristy Schnabel

And you get ALL of the content and training in
Social Media STRATEGY School!

 

Build a successful STRATEGY for any client
when you master the 4 steps in this module!

Easily create a powerful Social Media strategy
for ANY business.

 

Command higher fees when you learn
the 4 easy steps to building a ROCK SOLID strategy
that you can track and adjust over time.

“Never felt more comfortable jumping off a cliff!” 

“I came to the program with lots of social media savvy and little business knowledge on how to run a social media business – for profit! Their program was well structured, contained a lot more content than I was expecting and had lots of step-by-step guides on what to do. Best of all they are active members of their community and offer up lots of advice, suggestions and support. The private Facebook SMMS Community is also positive, engaging and supportive. Never felt more comfortable jumping off a cliff!” — Janet Kennedy

Janet Kennedy

“This one by far was the best one I’ve taken!”

“I’ve taken a couple of social media manager courses and this one by far was the best one I’ve taken! It’s also the one that I’ve learned the most and got the details on what it’s like to be a social media manager. Thank you to you and Phyllis for such a great course!” — Kristen Robinson

Kristen Robinson

WHO SHOULD JOIN SOCIAL MEDIA MANAGER SCHOOL?

This school is for anyone who wants to know how to use social media to create a more compelling online presence, build an engaged community and create a business you love.

            social media manager school  

We will be teaching you exactly how to use all of our information to build (and grow) your business.

HOME STUDY
PACKAGE DETAILS
ALL 4 of the Business Building Modules – Find Better Clients, Manage Existing Clients, Better Systems to run your business and How To Manage the MONEY.
ALL 8 Social Media Lessons – Learn how to use Facebook, Instagram, Twitter, LinkedIn, YouTube, Google, Pinterest and how to track great success online!
Immediate access to the private Facebook Group with other social media managers from all over the world.
ALL the content in Social Media Strategy School – Learn to easily create a powerful Social Media Strategy for ANY business.
Certificate of Completion Exam to test your knowledge of the material in the School and gain a listing in our Social Media Managers Directory when you Pass.
An optional yearly subscription (at your one-year anniversary) for all the updates and continuing access to the Facebook Group.
Total VALUE $2400
YOUR PRICE NOW IS JUST $697

 

Premium Course
PACKAGE DETAILS
ALL 4 of the Business Building Modules – Find Better Clients, Manage Existing Clients, Better Systems to run your business and How To Manage the MONEY.
ALL 8 Social Media Lessons – Learn how to use Facebook, Instagram, Twitter, LinkedIn, YouTube, Google, Pinterest and how to track great success online!
Immediate access to the private Facebook Group with other social media managers from all over the world.
ALL the content in Social Media Strategy School – Learn to easily create a powerful Social Media Strategy for ANY business.
Certificate of Completion Exam to test your knowledge of the material in the School and gain a listing in our Social Media Managers Directory when you Pass.
An optional yearly subscription (at your one-year anniversary) for all the updates and continuing access to the Facebook Group.
PLUS:
Phyllis’ High-Level Client Social Media Management Proposal Template for high-end clients who need everything, plus several proposal variations including a timeline model for authors.
Andrea’s Social Media Marketing Strategy Template, Goal and Growth Plan Worksheet, Social Media Manager School Statistics Projections Results Spreadsheet and a Social Media Manager Activity Calendar.
AND 3 live 60-minute MASTERCLASS webinars with Andrea and Phyllis to teach you how to use these advanced documents for higher paying clients.
Total Premium VALUE $3200
YOUR PRICE IS JUST $997

 

“The best investment I made in my business this past year.”

“Social Media Manager School was by far the best investment I made in my business this past year. Taught by social media experts, Andrea Vahl and Phyllis Khare, this is an extensive course that includes videos, templates, tip sheets, and articles to help you with your social media business. The private Facebook group has also been an invaluable resource. Social Media Manager School is must-have training for anyone looking to start a social media business or to grow their current business.” — Kelly Ward

Kelly Ward

“I’d pay $1,000 just to be part of the Facebook Group.” 

“There is no one, no other program, anywhere, that’s going to get you ready to be a SMM, quite like Andrea and Phyllis… all while staying true to their super fun and quirky selves as mentors and managers themselves. I’d pay $1,000 just to be part of the Facebook Group, due to the continued knowledge you’ll gain daily from the 900+ managers in that private group.” — Stephen Hart 

Stephen Hart

“I offer my clients even better services as a result of taking this course.”

“This course was packed with resources, tips, checklists, and great teaching. I know it’s going to help me be more efficient and offer my clients even better services as a result of taking this course. Thanks, Andrea and Phyllis, for putting together a terrific program. I highly recommend it.” — Sue Pamment

Sue Pamment

A LITTLE MORE ABOUT THE PREMIUM MEMBERSHIP

4-Plans-3-Premium-icon

4-Plans-3-Premium-60members

When you purchase the Premium Course, you get everything in the Home Study option plus the 3 following extras:

3 Live Group Q&A Calls

On these calls we’ll be on the line for 60 minutes to answer any questions you have about social media marketing and management. This is will an invaluable resource as you begin moving through the content and questions come up. You will have complete access to the recordings, too.

Andrea’s Marketing Strategy Template

This template is worth thousands of dollars in ongoing client business. Just fill in the blanks with information specific to each one of your clients and present them a strategy they’ll be willing to pay for month after month. This took years to perfect but it’s yours to use right away to start growing your business.

Phyllis’ High-Level Client Proposal

Do you want to get high-level clients who appreciate the value you bring to the table? This proposal is your ticket. Phyllis has used this over and over to get clients who are willing to pay her thousands a month for her to manage their social media marketing. She has road tested it over the years and knows what works when it comes to attracting the right kind of clients. You know, the kind you love to work with and who appreciate the value you provide them. 

Our students have used these PREMIUM templates successfully to more than double their investment.
Combine that with the value you’ll get from over 3 hours of time with us on the extra webinars, and I think you’ll agree that we’re doing everything we can to make this a “red carpet” experience for you.

“These templates will allow you to stand out from the competition.”

“Andrea and Phyllis’s Strategy and Proposal documents are continually helpful to me as a social media consultant. I pull them out to use as a foundation every time I need to create documentation for new clients. The proposal template lets you present a professional, comprehensive proposal to your clients — they give you all the time savvy tools you need to get more clients. The strategy template gives you step-by-step assistance with creating clear, concise strategies for your social media clients (including everything from mapping out the company’s ideal client, to setting goals for each individual social networking platform). These templates will allow you to stand out from the competition. If you want to look more professional, give your clients better advice, and land more clients, you need these documents.” — Beth Hayden

Beth Hayden

OUR PROMISE

 

LOVE it in 30 Days or Your Money Back!

The amount of education, advice and How To’s you’ll get by joining Social Media Manager School is beyond any other social media training. The investment is minuscule when you consider how quickly you’ll recoup it by using just one of our strategies for bringing more clients in the door.

We’re happy to make you this promise: TRY SOCIAL MEDIA MANAGER SCHOOL RISK-FREE FOR 30 DAYS. If you’re not wowed with the value you’re getting for your investment, we’ll happily return your payment, no questions asked.

“I am so overwhelmed with JOY that I am a student of SMMS. So far Module 1 has been eye opening! I can only imagine the next Modules. The more videos I watch (over and over) the MORE I learned. I am so green and there is so much to “catch up on” I really BELIEVE I can nail this. I only wish I had signed up earlier.” — Gracie Ruth

Gracie Ruth

“Phyllis and Andrea’s Social Media Manager School came along at just the right moment with just the right information for me! I am so grateful to have the knowledge and skills I’ve gained from this course. The Facebook group is priceless, too, with a fantastic community sharing their social media questions and tips, so the learning goes on and on!” — Natalie Moon-Wainwright

Natalie Moon-Wainwright

The Calistoga Blogger